Every now and then people who come and visit me, take a bit of a closer look at my whisky collection. Mind you, there is an important difference between my collection, and my bar. The bar contains six to ten whiskies, bottles that are open and from which I pour myself, and even my guests a dram. The collection consists of about a hundred bottles, which remain closed, for me, as well as for guests. Such a collection evokes several different reactions, ranging from admiration to appal.
So why do I, or any other collector, collect whiskies? There are quite a few possible motivations. First of all, what motivation do all collectors share, what motivates one to collect crystal statues, or pictures of owls, or anything else for that matter. I think that motivation is the hobby, it is fun to work on a collection, to see it grow, to find the perfect next piece to make it just a bit more complete. A good collection is never complete, because it would stop inspiring the collector.
Another motivation is being able to show it off. One of the great joys of a collection is being able to show it off. It is a great way to bring the conversation to your favourite subject. Through collecting something you also learn more of it : to collect it, is to know it.
For a collection of unopened whisky bottles there are even a few extra motivations, one of them could be to collect tham as an investment. Certain bottles become rarer and therefore sometimes more valuable. Although this is tricky, since any possible buyer is most likely also a collector. I'm afraid the market of rare bottles of whisky just doesn't fluctuate enough for bottles of whisky to be a real good investment. Nevertheless, it is nice to know that some bottles grow more valuable over time.
But this brings me to a much more valid motivation; buy cheap today, and be able to drink something unaffordable tomorrow. You see, if a particular bottle becomes more valuable over time, it also means it becomes more expensive to buy. So, if you know a bottle will rise in value, and it happens to be one of our favourites, it makes sense to buy a few now, before it becomes too dear. And then you can still enjoy a dram of that malt, when otherwise it would have become financially unwise.
Then besides envy, why would anyone be appalled by a whisky collection? What many people don't seem to understand is that you would spend so much money on a drink, and then
not drink it. The purpose of whisky is to be drunk, or ideally savoured, not to be collected, to be put on some shelf and collecting dust.
Some whisky connoisseurs abhor the mere thought of collecting, because obviously a collector is a competitor. Collectors, in the minds of the non-collector connoisseurs, boast the prizes in their collection, without truly knowing them, because they've never tasted them. Perhaps such collectors do indeed exist, but it is certainly not true for all collectors. In fact I think there are many connoisseurs who have become collectors and vice versa. Personally, I became a collector the day I became a whisky enthusiast, and it cannot be said that I don't know the whiskies in my collection, because I've tasted them all, all but a very few exceptions.
Why is a collector a competitor for a connoisseur? Well they both want the same 'resource' : bottles of whisky. They both add to the demand, and therefore they both push the price of a bottle upward. You see, this obviously works both ways, indeed a connoisseur is a collector's competitor, yet collectors don't seem to mind connoisseurs.
Obviously a collector doesn't mind the prices going up too much, this makes the bottles in his collection, well at least some of them, more valuable. It are indeed the investment minded collectors who are scorned the most. A connoisseur on the other hand wants his favourite bottles, or any bottle for that matter, to remain affordable.
Collecting bottles of whisky will probably keep provoking mixed feelings. It cannot be denied that it raises the prices of certain bottles even faster, and in some extreme cases only a few bottles of a certain expression remain for too many enthusiasts, making for an unaffordable whisky, that may not even be too fantastic. On the other hand, the greater demand for malt whisky has made it possible for distilleries to bottle more of their product for the malt market, rather than selling all, or most of their produce to blenders. The malt market has now become interesting enough for distillers to actually target that market more. Already a lot of distilleries have diversified their official distillery bottling greatly.
Yes, collecting whisky bottles is rather selfish, but its not all bad for the connoisseur, because it helps making malt whisky as a product more viable, distillers can become less dependant on blenders and the varieties become richer. Lastly, not all collectors are just owners, many, like me, are lovers before that.